We all have that friend – the so-called ‘social‘ smoker, someone who only typically lights up on weekends or while drinking; they insist that they are, in fact, not actually a smoker, probably because they don’t want to be associated with the yellow nails/teeth and mentally-tangible stench that accompanies such a label. Ontario’s Health Minister, however, has done the rest of society a favour by calling these people out on their horseshit stance by running a new campaign entitled Quit the Denial.
The campaign focusses on a direct comparison between farting and smoking, and even creates what they term a social-farter, someone who farts only around friends, at parties, and to, and I quote, “break the ice.”
Either that’s a really good fart, or her ass just took a drag on a wicked ciggy!
“Well it’s true that I fart,” begins the girl in the ad, “but I wouldn’t call myself a farter,” she says as if there’s a terrible stigma attached to the phrase.”
“I’m a social farter.”
In what is perhaps the best line from the advert, and the most potent mockery of social smoking, the girl quietly admits that she will use farting as a way to meet a new guy. The ad cuts away to her asking a fellow party-goer if he’d “like to go outside for a fart.” The man replies with restrained enthusiasm: yes.
Check out the ad below – pass it on to your “social smoking” friends and let them know one thing: that social smoking is just as ridiculous as social farting… and both stink.