While rampant speculation suggests that this is all just one huge whopper of a lie in itself, take the following with a grain of salt… or a side of fries.
Press materials coming out of Japan today suggest that Burger King is releasing a Whopper scented perfume that they will begin selling on April 1st 2015. The date, while certainly suspicious, could simply be coincidental; however, no one really knows how Japan does April Fools jokes (or anything, for that matter), so getting all their burgers in a row a half-month ahead of schedule could just be par for the course.
Unfortunately, the “no pickles” scent is extremely limited in number.
While common sense dictates that we should assume this to be one huge, big fat, quarter-pounder of a lie, Brian Ashcroft over at Kotaku further explains the strangeness that surrounds the whole situation:
According to Burger King Japan, April 1st is now “Whopper Day” in Japan. It’s not a national holiday (dammit!), but website Fashion Snap reports that the company registered the day with the Japan Anniversary Association, making it one of many “unofficial” holidays that exist in the country. For example, Japan has a Pocky Day.
If, in fact, this does all turn out to be one big ruse, I’m sure there will be many an un-happy Japanese citizen because, let’s face it, who doesn’t want to smell like BK’s masterpiece and patented secret sauce? Where does that leave the rest of us?
Why, holding out for an Eau de Pizza Pocket, of course!